If you are wondering what takes to create a successful website, there is not one simple answer. A great website will take a lot of energy, effort and good ideas to make it work. If you really want to turn your website into a moneymaker that will keep your visitors clicking, there are some things that you need to educate yourself about first.

The first step to creating a money making website is the development of a brand strategy. This is important simply because anyone can build a website and promote it but not everybody knows how to properly use it.

You need to fit your website into your media brand strategy. To do this, you need to create a brand identity for yourself – colours, personality and a look for your website are some of the many crucial factors in building your brand online.

Free or premium content

You need to decide whether to offer paid content, free content orĀ  a mix of both in order to get the best out of your website. No one wants to pay for something online if they absolutely do not have to, so make sure that any premium content is worth the price tag.

Most users are used to free content so it is best to offer at least something to this audience. Nevertheless, both will bring traffic and leads to your site.